In this episode I’m sharing four free ways you can promote your book–perfect for new authors on a starter or non-existent budget.
>> How to make social media marketing work for you as an author.
>> A free way to increase your exposure and discoverability.
>> A promotional tactic that will actually pay YOU to promote your book.
Welcome back everyone, how is it going! In today’s episode, I want to share some free ways you can promote your book.
When you’re just starting out, setting a budget and investing money into your books can be tricky. Thankfully, there are plenty of free ways you can still get word out about your book. Let’s dive into that now, shall we?
It’s time for tool tip of the day—I love using tools and tips to automate my workflow and make running a business so much easier, and I aim to share one tool or tip per episode that I personally use and recommend! Today, I’m recommending CoSchedule.
Coschedule is a handy dandy software that helps you to schedule social media posts, blog posts, and other content in advance. You can also re-share the same content on repeat if you need to.
I’ve been using Coschedule ever since my waitressing days, so that I could have content going out at the right times even when I was at my day job. It is a serious time saver for authors and really helps to automate your workflow!
If you want to check out Co-Schedule, I’ve got a link in the show notes so that you can easily go take a look. Make sure you do after the show.
My first free book marketing method for today is:
Social media is probably one of the most obvious, free book marketing methods on this list. It helps you to network, get discovered, and build a thriving audience of readers.
In order for social media to work effectively though, you need to make sure you’re doing two things:
Firstly, being consistent—because without consistency it’s hard to create a memorable impression online. Especially with so many competitors around you. I recommend having a content calendar to help keep things running smoothly.
Secondly, interacting with others—simply posting your stuff and then leaving is never going to build connections or nurture your audience. You need to interacting back, answering comments, and leaving comments on other people’s profiles. It’s called ‘social’ media for a reason, after all.
My second free book marketing method for today is:
Whether you’re partnering with another brand, or another author—collaborating is a total win-win situation because it serves both of you!
It’s a great way for you to leverage other people’s audiences and increase your visibility, while building strong connections that can serve you later on. Collaborating might seem daunting, but it’s entirely worthwhile and incredibly powerful.
My third free book marketing method for today is:
Sending emails is 10 times more powerful than just posting your message on social media. If done right, email marketing can sell out your launches.
This is because it’s a more personal communication method, and it’s much harder for emails to get lost than social media posts (which can disappear within seconds on some platforms).
In order to fully leverage email marketing, you’ll want to start by building an email list—which you can do by putting a signup form on your website. Keep in mind though that people are more likely to signup if they get something out of it—which is why you might like to offer a freebie in exchange for their contact info and permission to email them.
My fourth free book marketing method for today is:
Not only do speaking events help you to boost credibility, reputation, and increase your visibility—but you can actually get paid to do them!
That’s right—you’re not paying for promotion. They’re paying you to promote your book.
Booking speaking events is the hardest part of this—you’ll need to be proactive in contacting people and places to enquire about events, diligent in following up, and have something great to offer in terms of presenting. But it’s 100% doable and gives you income that you can put back into book marketing!
That’s all I have for you today—if you found this episode helpful please leave a comment and let me know, or even share this with a friend! And, make sure you join me two weeks from now, because I’ll be back with another episode of The Paperback Podcast.
Click here to join The Paperback Podcast Community — my free Facebook Group where I keep a goldmine of book launch strategies and book writing tips.
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