Launches are an author's best asset to generate income.

Let's make sure yours rock.

You’ve dreamed of becoming an author since you were young.

You grew up reading books and knew one day you’d write them.

And now, after months (possibly years) of hard work, it’s finally happened:

You’ve finished your book, and you’re ready to get it out into the world.

But navigating publishing is daunting, and they say very few “make it” in the industry:

  • You've worked for years on this novel, and it matters a LOT to you that it reaches readers and makes sales after all of your efforts. The problem is, it’s a BIG investment of your time, energy and money… and you're terrified that you're going to mess it up.
  • Everything about sales and marketing is new to you as a writer. You're not sure how to self-promote without sounding salesy. You're not even sure where you should be promoting, or what to be posting, saying, doing... *cue stress*
  • Maybe you've already attempted to launch a book before, and the results were *ahem* not as good as you were expecting. It was stressful, a LOT of work, you burned out, and with your lack of royalty payouts, it feels like it was all for nothing.
  • Plus, you're finding it *really* difficult to see how you're going to make a full-time living out of authorship when you only seem to sell a few books at a time. You need a solid strategy for making sales, stat!

Luckily, you've landed here now.

So often, I see brand new authors focus solely on the "publishing" side of things, such as:

  • Getting their book edited and formatted.
  • Designing a cover.
  • Uploading the book to Amazon KDP.

And hey, don’t get me wrong, these things are important!

But then release day rolls around… and the book doesn't sell… and then you’re wondering why nobody bought it when you poured so much time, energy (and money) into publishing it!

That right there is the problem: authors are publishing, but they're not marketing.

Publishing and marketing are two separate things—and they must be done TOGETHER in order to create successful release day results.

...that’s where launching comes in.

If we haven’t met, my name is Pagan Malcolm.

I’m the bestselling author of The Starlight Chronicles Series and The Ryan Rupert Series... and in all honesty?

Nobody told me about launching when I was trying to publish my first book.

A quick Google search of "how to publish on Amazon" did not warn me that I would also need to pre-market and pre-sell the thing if I wanted to make my investment back.

So I did what every new author on the block does—pour thousands of dollars into editing and cover design, throw an awesome book launch party, and hire some rando on Fiverr to shout-out my book to his few thousand followers.

(All while totally believing this would be enough to start getting readers, rave reviews, and rake in the cash.)

Instead… the book flopped, I had zero readers, and was thousands of dollars out of pocket with no return on investment.

So I get it, if you've been through this, and trust me, I SO resonate with you.

But thankfully, I’ve learned from my mistakes...

And I quickly realised that my 2016 debut book release flopped because:

  • I didn’t build an AUDIENCE prior to releasing the book, so I had no readers.
  • I didn’t have a VISIBILITY strategy, so I wasn’t easy to discover online. 
  • I didn’t have a SALES PROCESS, so even if I had managed to build an audience and get visible, they wouldn’t have been hyped enough to care about and purchase my book.

Once I discovered launching, everything changed for me (and my clients!)

I used launching to develop a process which seamlessly balanced publishing and marketing, and allowed me to:

  • Grow my audience with ideal readers ready to buy from me.
  • Establish myself and become discoverable online.
  • Nurture my readers and guide them from not knowing or caring about me, to buying and raving about me!

...all without burning out, trying to juggle a million publishing steps, or focusing on the wrong things.

That's how The 12 Step Book Launch Course was born!

The 12 Step Book Launch Course breaks down publishing and marketing into an insanely simple, 12 step process that has helped my past clients to TRIPLE their launch day results!

Take a moment to imagine...

  • Receiving preorders for your book and consistent post-launch sales!
  • Finally understanding publishing and marketing (and feeling confident doing both!)
  • Knowing exactly what to do, say and post, and how for every step of the launch.
  • Attracting loyal readers who can find you super easily because you're hella discoverable.
  • Seeing people hyped and raving about your books long before your release day even rolls around!

You don’t have to keep imagining, dreaming, and hoping for someday—there are authors out there who are doing the damn thing because they decided and they made it happen!

Now it’s your turn to step up and join them!

Go on, have a peek inside the course:

Learn my signature launch process

This is the core course curriculum, which will teach you the foundation of book publishing and marketing so that you can launch your books time and time again.


MODULE ONE
Validation Check

What's worse than a flopped launch? A book the market won't ever buy.

To make sure that doesn't happen, I'm going to help you validate your book and make tweaks (if needed) without changing your entire story.

MODULE TWO
Launch Basics

Learn the psychology behind book launching and why it generates more book sales (plus, find out how to leverage your launches for massive release day success!)

MODULE THREE
Pre-launch Phase

There are things you could (and should) be doing to market your book before you've even finished writing it!

In this module, I'm breaking down what those things are and how they're going to help skyrocket your launch results.

MODULE FOUR
Production Phase

This is the stage when you start turning your manuscript into an actual book, so I'm going to share what steps you need to take to do that.

I'll also teach you how to do a cover reveal that maximises your book’s visibility.

MODULE FIVE
Preparation Phase

This is the stage when you technically "publish" your book, so I'm going to walk you through, step-by-step, how to complete each book publishing step.

I'll also share how you can increase your credibility and gain book reviews during this stage.

MODULE SIX
Promotion Phase

The truth is that marketing begins way back in the pre-launch stage, but this is the stage where all the pieces will be in place for you to market with.

So, I'll share how to strategically utilize them to secure presales and hype people up for your launch!

MODULE SEVEN
Launch Phase

Your book is finally out... now what?

There is still LOTS to do during your launch week and launch day to really maximise your sales, reach and impact. I share tangible examples of what you can be doing in this module.

MODULE EIGHT
Post-Launch Phase

Finally, how to make the MOST of your launch during the weeks that come after your book release.

You'll learn the best next steps to take to keep sales rolling and discover how to build loyalty with your readers so that they come back to buy your next book(s).

(Valued at $2,000)

Workbooks & Resources

...to save you time and help you implement.


Launch eBook

Save time with this short launch guide.

Trello Boards

Plan your book marketing content.

Income Planner

Mind your budget & track your ROI.

Launch Planner

Plan out your entire launch timeline.

90 Day Content Plan

Never be stuck for content ideas again.

(Valued at $500)

Next level support and community

(P.S: Did I mention you get lifetime access to coaching for a fraction of what you'd pay elsewhere?)


Monthly Coaching Calls

You’ll receive 12 x Q&A style coaching calls every single year, so you can be supported during all of your future book launches!

Updated FAQ's

I’ve added the questions and answers from previous rounds into each module for quick-access to your burning Q’s!

Lifetime Access

You keep all course content for life plus access to a private Facebook Group community forever.

(Valued at $500)

PLUS, snatch up these hot bonuses:

1

Step things up with five additional marketing modules:

These advanced marketing trainings will unlock once you’ve completed the core course, so that you can build on the foundation you’ve laid and keep marketing post-launch.


MODULE ONE
Book Marketing

In this module, I'm going to expand on my signature launch process (helping you refine your messaging, branding, engagement, authority, and more) so that you can attract more readers and increase sales and impact.

MODULE TWO
Book Publicity

Discover the four different types of publicity you can leverage, how to execute a publicity campaign for your book, and how to write and send press releases that won't go ignored.

MODULE THREE
Book Sales

Get ready to learn how to get stocked in libraries and bookstores, how to close any gaps in your marketing strategy, and how to balance backlist promotion with new releases.

MODULE FOUR
Sales Mindset

Do you struggle with feeling salesy? Feel unworthy of promoting your book? Or maybe you even have fears that are stopping you from showing up.

Together we'll tackle the most common mindset blocks newer authors have and overcome them.

MODULE FIVE
Book Biz

Become biz savvy as I reveal the smartest book production investments to make, additional ways you can monetise your author brand, and how to stack your income without overcomplicating things and burning out.

(Valued at $2,000)

2

AND, get six more trainings to improve your launch strategy

You're gonna feel soooo damn supported as you work through the core course content thanks to these expansive, high value trainings that will help you refine your launches!


BONUS #1
Launch Mindset

Learn about growth mindset vs scarcity mindset (and how it affects your book sales), how to price your book and how to get comfortable with self-promotion.

BONUS #2
Ideal Reader

If you don't have clarity on your ideal reader, then you struggle to grow an audience of readers willing to buy from you. This training will help you get crystal clear on who your ideal readers are.

BONUS #3
Launch Parties

Launch parties are a great hype building tool for your release, and the best part is that you can do them online and offline! I'm going to show you how you can create a successful book launch party and leverage it to make even more sales.

BONUS #4
Embodying Yourself

Get comfortable showing up, overcome your fears of judgement, and embrace what makes you who you are so creating content feels easier and you can market yourself as a personal brand.

BONUS #5
Launch Planning

It's easy to get overwhelmed with publishing to-dos! This training will help you plan your launches and book marketing strategy in a simple, effective, and time-saving way.

BONUS #6
Content Creation

To make sure you can really nail the marketing side of things during your launch, I'm including this training to share a few tips on creating content, social media graphics, and lead magnets that convert.

(Valued at $1,250)

3

CASE STUDY: How I created & launched my secret book!

In 2021, I wrote, launched and published a secret book under a pen name and documented the entire process in real time!


In this case study, I'll walk you through how I:

  • Created a brand new pen name
  • Created my author branding
  • Set up my online presence and book listings
  • Built a new audience from scratch
  • Balanced book writing with launching
  • Decided on a marketable book title
  • Wrote my book blurbs
  • Found my publishing team (designers, editors, sensitivity readers)
  • Organised events and liaised book publicity
  • Planned and implemented 12 months of book marketing (including photoshop & bookish flatlay tutorials, engagement strategies to build readership from scratch, email marketing strategies and my cover reveal strategy)

I’ve taken every document, screenshot and video and packaged it into a mini-course where you’re going to receive the entire behind the scenes process of a 12 month launch in less than 3 hours.

(Valued at $1,250)

TOTAL VALUE: 

$ 8,250

Did you get all that? Let's recap: 

  • Lifetime course access.

Value: priceless

  • Eight core modules teaching you my signature 12 step launch process.

Valued at $2,000

  • Five additional modules teaching you advanced book marketing strategies.

Valued at $2,000

  • Six bonus trainings to give you a solid mindset & marketing foundation.

Valued at $1,250

  • CASE STUDY: how I created + launched my secret book (recorded in real time!)

Valued at $1,250

  • Workbooks & resources to help you save time and nail your launch.

Valued at $500

  • 12 x Q&A style group coaching calls per year - AKA lifetime access to coaching (plus, updated FAQ's from past rounds)

Valued at $1,200

  • Lifetime access to the private Facebook Group community for support.

Value: priceless

DOORS ARE CLOSED

JOIN THE WAITLIST

"This course held my hand and guided me through the publishing process. Pagan's guidance and down-to-earth personality made everything feel so easy."

- Jo Narayan, Author

"Highly recommend Pagan for anyone who is considering getting some expert knowledge behind them."

- R. S. Williams, Author

"Working with you upleveled my writing and publishing lifestyle x 1000! I would not have published Ember in July without your guidance. It would likely still not be out!"

- Rebecca K. Sampson, Author

You're gonna walk away with:

  • A book that you know is going to sell.
  • Clarity on who your ideal reader is and how to connect with them.
  • The skills to self-publish your book.
  • A clear and simple book launch strategy that skyrockets your results.
  • The skills to plan your book launches and book marketing in a simple and effective way.
  • Basic and advanced sales psychology knowledge and marketing strategies for your book.
  • The skills to get book reviews, do cover reveals, and host launch parties.

This course was made for authors who:

  • Intend to self-publish at least one book (this is not for traditionally published authors.)
  • Recognise the value of investing in themselves (e.g. hiring editors, cover designers, etc.)
  • Believe in their books and are ready to start treating their books like a biz (not a hobby.)
  • Are ready and willing to show up, market themselves and establish their author brand.
  • Are willing to utilise social media (this course teaches you organic marketing methods, meaning we don't do paid ads. So if you resent social media, I would try another course.)
  • Care about getting their books into the hands of more readers (not just making money.)
  • Believe that money = impact, and are open to being paid for your creative work in order to reach more readers.
  • Have a finished (or near finished) manuscript that they plan to publish this year.

Does that sound like you? Then let's freaking do this!

More client love...

"This all sounds great, but... who are you?"

As mentioned, my name's Pagan (we're on a first name basis now BTW.)

I’m a bestselling author, copywriter, podcaster, speaker and business coach specialising in helping authors to understand the business side of publishing and sell out their book launches.

My failed book launch of 2016 is *exactly* what motivated me to start this business helping authors like you avoid the publishing mistakes I made when I first started out.

I've now published seven books, have been invited to speak internationally, been featured in 20+ publications and media, and have helped aspiring authors just like you to embark on their journey of authorship.

Your publishing dreams are possible, and they're not as difficult as you may think (and feel) that they are.

Let me be real honest...

I know that you did not write this book just so that nobody could read it.

I also know that you've invested time into making it the best book possible.

That's why I want your launch to succeed, from the bottom of my heart.

I know what it's like to spend hundreds of hours and thousands of dollars on a book, only for it to totally flop.

I can tell you from experience that I spent more money trying to fix my own launch mistakes starting out, than you will spend on the sole investment of this course.

But the truth is that you have three options here:

  • You can hire a marketing expert or publicist to promote every book you ever launch, which is going to set you back thousands of dollars time and time again, and you won’t have a clue how to market without them. They’ll become a crutch you rely on, rather than a luxury you can outsource.
  • You can keep going it alone, guessing your way through book marketing and hope that you make sales at the end (that is, if you haven’t lost your sanity trying to navigate the publishing process while you’re at it.)
  • Or, you can make a one-time investment in this tested and proven course, which will equip you with the skills to publish and launch for the rest of your career. With lifetime updates and support, this course will pay for itself over and over, and you will be wildly more successful (and wealthier) for it!

DOORS ARE CLOSED

FAQ:

+ How much access do I get to you personally? 

The course includes 12 x group coaching calls with me every year where you can ask questions and get support within the private Facebook Community.

+ How long do I get to keep the contents of this course? 

For life! You can access it forever and at any time. 

+ There's like... so much included in this course. What's the deal with that?

I originally had a course called Storyseller Academy that combined everything I knew about publishing and marketing... but the problem was that is lacked structure and overwhelmed my students with information. I don't want you to feel overloaded with knowledge—I want you to be able to take action and get results!

So, I went back to basics, redid the framework, and introduced the core course modules first, which only teaches you what you need to know to be able to launch a book.

Then, I added the bonus modules, case study, and advanced marketing trainings, which teaches you strategies and principles you can use to grow your brand long-term.

You don't get access to all the bonus content immediately, which is intentional, because this way you won't get overwhelmed (but you will get a hell of a lot of value and ongoing support for a one-time investment!)

+ I saw the 12 Step Book Launch Strategy eBook on Amazon. Couldn't I just read that?

You could, and I recommend it if you're new to authorship but can't commit to a big investment right now.

The eBook is designed to be self-paced and teaches you most of the core course content on a much broader level.

However, the biggest benefits of joining the launch course is that you get personalised support for your launch, lifetime updates to new content, advanced marketing knowledge, a supportive community, and lots of time-saving resources to help you along the way.

+ How is the course delivered? 

The modules are pre-recorded and you will get access to a member's area where all of the content is kept. You will need a computer or phone to view them and an internet connection.

+ Do you offer refunds? 

Due to the nature of the course content, I do not offer refunds.

+ Can I join next time?

You can, but you should know two things:

1) We only open doors once a year, so if you intend to launch this year I wouldn't wait.

2) The 2021 price was $797, and we sold out. Now the investment has gone up and will continue to go up because I'm always adding new content and new value to the space.

So, I encourage you to make this decision from a place of intuition, not scarcity, because if you feel that you currently "can't afford it" ...that's not going to change next year. It's up to you to break the pattern and go first with trust.

+ When does the course start? 

The course is self-paced, so you can start as soon as you enroll! However, the 2022 live coaching round will begin on January 1st 2022.

+ How long is the course?

The total course content averages 18 hours watch time (core content plus bonus content). However, because it's self-paced, you can go at your own pace and maintain lifetime access to the material.

+ Aw man, my question isn't listed here! 

No worries—just send an email to my team via pagan@paperbackkingdom.com and we will be in touch! 

Even MORE results:

The entire business model of publishing runs on launching, and it’s something you’ll need to do again and again and again as an author.

Which means, if you don’t know how to launch, sooner or later you’re going to need to learn.

So, do yourself a favour and join The 12 Step Book Launch Course. Your future, bestselling self will thank you for it.

Get on the waitlist to be notified when doors open again: