What Should Your Next Step In Authorship Be?
Take the quiz to discover which stage of authorship you’re currently at and a *complete* list of action steps to focus on that will move you to where you want to go.
In this modern day and age, social media is a tool that every author should be using in their book marketing process. Not only is it free, but your ideal readers are on social media, making it extremely easy for you to get discovered by them, build relationships with them, and warm them up to buy your books.
But knowing which social media platforms to start using can be challenging, and you don’t want to spread yourself too thin trying to use all of them at once. Instead, I recommend focusing on 1 – 2 platforms, and in this post, I’ve created a guide to help you self-identify which one is most aligned with you!
First Of All: What’s Your Skill Set?
If you’re chatty, extroverted, and bold… Twitter is perfect for you!
Do you come up with fabulous one-liners? Are you that person who has a popular opinion because you’re #relatable? Or perhaps you’re passionate about current happenings and connecting with different people? If this seems like you, then I would strongly recommend Twitter.
Twitter is a place where people from all different industries can share ideas and join the conversation. It’s useful because your readers can follow you on your platform and get notified when you tweet new stuff.
As an author, you can also engage with editors, publishers, agents and writers, as well as in online chats that are currently trending through a magical piece of technology called a hashtag.
Simply #HashtagYourSubject to instantly be put on the radar of everyone searching for content under that niche.
If you’re photogenic, creative, and visual… Instagram is the place to be!
Do you understand the art of photography? Do you love showing snippets of your life? If so, I recommend using Instagram.
On Instagram, you can share photos of your life— and as a writer, you can really utilize it to give people a glimpse at what you’re working on, the places you’re going, what you’re currently reading, and who you are as an individual.
Much like Twitter, Instagram uses hashtags as well to sort your photos into the right categories. Some commonly used hashtags that might be useful for authors include:
And there are tons more.
If you are sharing, helpful & knowledgeable… Pinterest is your home!
Do you love sharing ideas with people? Creating collections, learning new things, and saving articles to read later? If so, you will thrive on Pinterest.
Pinterest is basically Google 2.0— you can search for and ‘pin’ anything, and best of all, it provides a list of keywords to help narrow down your search into something more specific!
Many writers, and in particular bloggers, use it to create ‘pin boards’ of their content and ideas.
For example, some bloggers will pin their blog posts and then optimize them, which means that they have more chance of being discovered through the right keywords because it’s not limited to the first 10 search results on Google.
Authors, on the other hand, create character inspiration boards, story boards, and even writing prompts, so that readers can come and see what’s going on in their head as they write!
If you’re both of these things, Pinterest is basically a non-negotiable platform. You’ve got to get on it.
If you are entertaining and/or a good speaker… YouTube is for you!
Are you the kind of person who’s really good at verbally telling stories? Or maybe you can silence a crowd with your speech making skills? If so, then you need to get on YouTube.
YouTube is a video platform where people can upload videos they make. There’s an entire book community on there called #BookTube, and very recently another community started called #AuthorTube. This is a great place to talk and discuss ideas through your videos, or even connect with readers by sharing your thoughts on other books.
If you are old school and seeking a focused audience… get onto Facebook
If you’re still dipping your toes into social media, you might feel most comfortable on good ol’ Facebook. Now before you knock it, it can be quite effective if you know where to go.
Having an author page is a great place to establish some kind of internet presence, especially if you don’t have a website yet. Plus, Facebook lets you join reading and writing groups, some of which can be very helpful when promoting your novel and sharing tips. (But I don’t recommend using them solely to promote your book, they’re much better used for networking.)
The downside is that your reach won’t go far— any posts you share will only reach people who have friended you, or who follow your page, which makes it really hard to grow your audience without spending money on ad campaigns.
If you are a writer… then you must get on Goodreads
For real, if you aren’t sold on any of the above social media platforms, at least get onto this website.
Goodreads is a massive book database where you can look up any novel and find/post reviews for it, find similar books, and join reading communities. It is an author’s best friend.
Plus, being an author gives you a number of awesome perks— including your own author page, the ability to run giveaways (though I don’t recommend this*), respond to reviews and questions, connect with other authors etc. There’s no crazy hashtags involved or insane computer skills needed— it’s just paradise.
One Last Tip: Quality Over Quantity
It can be disheartening to see authors with heaps and heaps of followers, but keep in mind that there are people out there who will follow you just to build up their own network, not because they’re interested in you. So if you’ve got a small following with engaged, interested readers, as opposed to being someone with hundreds of followers who never interact with you, then you are doing fine my friend.
Pagan Malcolm is a bestselling fiction author, speaker, podcaster and business coach for authors. She helps aspiring authors finish their books, build the foundations for consistent book sales and establish a standout author brand that gets them KNOWN.
Pagan Malcolm is a business coach for authors helping writers to leverage the business side of publishing so that they can kickstart profitable writing careers and become established authors. She has been featured in various publications including Writer’s Digest and The Write Life Top 100 Websites For Writers.
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