Launches are an author's best asset to generate income.

Let's make sure yours rock.

Want to know the #1 reason why SO many newly published books don't sell?

It's because they weren't launched.

As in, the author didn't do any audience building or strategic marketing prior to releasing the book.

So often, I see brand new authors COMPLETELY skip this part and instead focus on the "publishing" side of things.

  • Getting it edited and formatted.
  • Designing a cover.
  • Uploading the book to Amazon KDP.

But then release day rolls around… and the book doesn't sell… and they wonder why nobody bought it when they put so much hard work into publishing it.

(Not that I'm discrediting your work at ALL—it's just that you've literally skipped half the steps.)

A launch is not the same thing as publishing—but the two corelate and must be done TOGETHER in order to create successful release day results.

And honestly, nobody told me about launching when I was trying to publish my first book.

A quick Google search on "how to publish on Amazon" did not warn me that I would also need to pre-market and pre-sell the thing if I wanted to make my investment back.

So I get it, if you've been through this, and trust me, I SO resonate with you.

But now that you're aware and informed, you get to do it BETTER—by learning how you can actually launch your book.

Here's why my very first book release back in 2016 completely flopped:

  • I didn't build an AUDIENCE prior to launching—so I had no readers.
  • I didn't have a VISIBILITY strategy—so my book was not easily discoverable online.
  • I didn't have a SALES PROCESS—so even if I had managed to build an audience, they wouldn't have been excited enough to buy my book due to my irregular posts and poor marketing messaging.

THIS is why launches matter—because they help you achieve the above three goals.

  • When you have an audience, you have readers who will buy from you.
  • When you're visible online, your book is easier to discover through sales platforms.
  • And when you have a sales process, your marketing efforts are intentional, magnetising and designed to CONVERT.

Does this sound familiar?

  • You've worked for years on this novel, and it matters a LOT to you that it reaches readers and makes sales after all of your efforts. The problem is, you're kind of terrified that you're going to mess this up.
  • Everything about sales and marketing is new to you as a writer. You're not sure how to self-promote without sounding salesy. You're not even sure where you should be promoting, or what to be posting, saying, doing... *cue stress*
  • Maybe you've already attempted to launch a book before, and the results were *ahem* not as good as you were expecting. It was stressful, a LOT of work, you burned out, and with your lack of royalty payouts, it feels like it was all for nothing.
  • Plus, you're finding it *really* difficult to see how you're going to make a full-time living out of authorship when you only seem to sell a few books at a time. You need a solid strategy for making sales, stat.

I totally get it, cause I've been there!

My name is Pagan Malcolm, and I'm a bestselling author and business coach specialising in helping authors to understand the business of publishing and create a lifestyle that supports their authorly goals.

My failed book launch of 2016 is *exactly* what motivated me to start this business helping authors like you avoid the publishing mistakes I made when I first started out.

I've now published seven books, have been invited to speak internationally, been featured in 20+ publications and media, and has helped aspiring authors just like you to embark on their journey of authorship.

Your publishing dreams are possible, and they're not as difficult as you may think (and feel) that they are.

Imagine this instead:

  • Not only are you actually making book sales, but you're getting presales!
  • Launching feels SO much easier because you finally understand it.
  • You know exactly what to do, say and post, and how for every step of the launch.
  • Loyal readers find you super easily because you're hella discoverable.
  • People are hyped and raving about your books long before your release day even rolls around.
  • You're working less and seeing MORE results than ever before.
  • You're making sales DESPITE having a small audience.
  • You're setting strategic, tangible goals and actually hitting them!

The 12 Step Book Launch Course breaks down publishing and marketing into an insanely simple, 12 step process that has helped my past clients to TRIPLE their launch day results!

Here's what we'll cover:

Module One: Validation Check

  • What's worse than a flopped launch? A book the market won't ever buy.

    To make sure that doesn't happen, I'm going to help you validate your book and make tweaks (if needed) without changing your entire story.

Module Two: Launch Basics

  • You'll learn the difference between publishing, launching and evergreen marketing, plus some basic sales psychology to help you sell during your launch.
  • I'm also giving you an overview of the entire 12 step strategy I'll be teaching you in this course.

Module Three: Pre-Launch Phase

  • There are things you could (and should) be doing before you've even finished writing your book!

    In this module, I'm breaking down what those things are and how they're going to help skyrocket your launch results.

Module Four: Production Phase

  • This is the stage when you start turning your manuscript into an actual book, so I'm going to share what steps you need to take to do that.
  • I'll also teach you how to do a cover reveal and why this is is such an important part of your book launch.

Module Five: Preparation Phase

  • This is the stage when you technically "publish" your book, so I'm going to walk you through, step-by-step, how to complete each book publishing step.
  • I'll also share how you can increase your credibility and gain book reviews during this stage.

Module Six: Promotion Phase

  • The truth is that marketing begins way back in the pre-launch stage, but this is the stage where all the pieces will be in place for you to market with.

    So, I'll share how to strategically utilize them to secure presales and hype people up for your launch!

Module Seven: Launch Phase

  • Your book is finally out... now what?

    This is not the time to kick back and call it a day!

    There is still LOTS to do during your launch week and launch day to really maximise your sales, reach and impact. I'm going to share tangible examples of what you can be doing in this module.

Module Eight: Post-Launch Phase

  • Finally, how to make the MOST of your launch during the weeks that come after your book release.

    During this period, hype is still high and you have the opportunity to really leverage that for future sales. You'll learn the best next steps to take and discover how to build loyalty with your readers so that they come back to buy your next book(s).


Launch Mindset Training

  • In this bonus training, I'm going to teach you about growth mindset vs scarcity mindset (and how it's 100% affecting your book sales), how to price your book and how to get comfortable with self-promotion.

Ideal Reader Training

  • If you don't have clarity on your ideal reader, then not only will you struggle to grow an audience of readers, but your content will not resonate and you will not make sales.

    So this bonus training is to help you get crystal clear on who your readers are.

Launch Parties Training

  • Launch parties are an excellent way to create hype around your book release, and the best part is that you can do them both online and offline!

    In this bonus training, I'm going to share how you can create a successful book launch party and leverage it to make even more sales.

Launch Planning Training

  • I'm going to be teaching you a lot of knowledge on sales, marketing and launching in this course, but it's easy to get overwhelmed.

    That's why I'm including this training where I'm going to show you how to plan your launches and marketing strategy in a simple, effective, and time-saving way.

Content Creation Training

  • To make sure you can really nail the marketing side of things during your launch, I'm including this bonus training to share a few tips on creating content, social media graphics, and lead magnets that convert.


$ 4,800

Everything included: 

  • 12 week LIVE program + lifetime course access.

Value: priceless

  • Eight core modules teaching you my signature 12 step launch process.

Valued at $2,000

  • Five bonus trainings to give you a solid mindset & marketing foundation.

Valued at $1,250

  • Workbooks & resources to help you save time and nail your launch.

Valued at $500

  • 12 weeks of LIVE group coaching with me.

Valued at $1,000

  • Lifetime access to the private Facebook Group community for support.

Value: priceless

  • BONUS: A PDF copy of my 12 Step Book Launch Strategy eBook (so you can quickly come back and refresh on core concepts of the course)

Valued at $50


What authors are saying...

"This course held my hand and guided me through the publishing process. Pagan's guidance and down-to-earth personality made everything feel so easy."

"Highly recommend Pagan for anyone who is considering getting some expert knowledge behind them."

"Working with you upleveled my writing and publishing lifestyle x 1000! I would not have published Ember in July without your guidance. It would likely still not be out!"

- Jo Narayan, Author

- R. S. Williams, Author

- Rebecca K. Sampson, Author

You'll walk away with:

  • A book that you know is going to sell.
  • Clarity on who your ideal reader is and how to connect with them.
  • The skills to self-publish your book.
  • A clear and simple book launch strategy that skyrockets your results.
  • The skills to plan your book launches and book marketing in a simple and effective way.
  • Basic sales psychology principles and marketing strategies for your book.
  • The skills to get book reviews, do cover reveals, and host launch parties.

Let me be real honest...

I know that you did not write this book just so that nobody could read it.

I also know that you've invested time into making it the best book possible.

That's why I want your launch to succeed, from the bottom of my heart.

I know what it's like to spend hundreds of hours and thousands of dollars on a book, only for it to totally flop.

I can tell you from experience that I spent more money trying to fix my own launch mistakes starting out, than you will spend on the sole investment of this course.

So, if you don't know how to launch and leverage your launches to scale your author income, then yourself a favour and join The 12 Step Book Launch Course.


+ How much access do I get to you personally? 

The course includes 12 weeks of live group coaching with me where you can ask questions and get support within the private Facebook Community.

+ How long do I get to keep the contents of this course? 

For life! You can access it forever and at any time. 

+ How is the course delivered? 

The modules are pre-recorded and you will get access to a member's area where all of the content is kept. You will need a computer or phone to view them and an internet connection.

+ Do you offer refunds? 

Due to the nature of the course content, I do not offer refunds. Upon committing to a payment plan, any sales or discounts advertised post-purchase will not be eligible. Payment plan cancellation enquiries must be emailed to my team at with full reasoning. 

+ When does the course start? 

The course is self-paced, so you can start as soon as you enroll! However, the next round of live group coaching will begin on Feburary 1st 2021.

+ How long is the course?

The total course content averages 8 hours watch time (core content plus bonus content). However, because it's self-paced, you can go at your own pace and maintain lifetime access to the material.

+ Aw man, my question isn't listed here! 

No worries—just send an email to my team via and we will be in touch! 

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