The 12 Step Book Launch Course

You've worked for years on this novel, and it matters a LOT to you that it reaches readers and makes sales after all of your efforts. The problem is, it’s a BIG investment of your time, energy and money… and you're terrified that you're going to mess it up.

Everything about sales and marketing is new to you as a writer. You're not sure how to self-promote without sounding salesy. You're not even sure where you should be promoting, or what to be posting, saying, doing... *cue stress*

Maybe you've already attempted to launch a book before, and the results were *ahem* not as good as you were expecting. It was stressful, a LOT of work, you burned out, and with your lack of royalty payouts, it feels like it was all for nothing.

Plus, you're finding it *really* difficult to see how you're going to make a full-time living out of authorship when you only seem to sell a few books at a time. You need a solid strategy for making sales, stat!

So often, I see brand new authors focus solely on the "publishing" side of things, such as:

Getting their book edited and formatted.
Designing a cover.
Uploading the book to Amazon KDP.

And hey, don’t get me wrong, these things are important!

But then release day rolls around… and the book doesn't sell… and then you’re wondering why nobody bought it when you poured so much time, energy (and money) into publishing it!

That right there is the problem: authors are publishing, but they're not marketing.

If we haven’t met, my name is Pagan Malcolm.

I’m the bestselling author of The Starlight Chronicles Series and The Ryan Rupert Series... and in all honesty?

Nobody told me about launching when I was trying to publish my first book.

A quick Google search of "how to publish on Amazon" did not warn me that I would also need to pre-market and pre-sell the thing if I wanted to make my investment back.

So I did what every new author on the block does—pour thousands of dollars into editing and cover design, throw an awesome book launch party, and hire some rando on Fiverr to shout-out my book to his few thousand followers.

(All while totally believing this would be enough to start getting readers, rave reviews, and rake in the cash.)

Instead… the book flopped, I had zero readers, and was thousands of dollars out of pocket with no return on investment.

So I get it, if you've been through this, and trust me, I SO resonate with you.

In this case study, I'll walk you through how I:

Created a brand new pen name
Created my author branding
Set up my online presence and book listings
Built a new audience from scratch
Balanced book writing with launching
Decided on a marketable book title
Wrote my book blurbs
Found my publishing team (designers, editors, sensitivity readers)
Organised events and liaised book publicity
Planned and implemented 12 months of book marketing (including photoshop & bookish flatlay tutorials, engagement strategies to build readership from scratch, email marketing strategies and my cover reveal strategy)

I’ve taken every document, screenshot and video and packaged it into a mini-course where you’re going to receive the entire behind the scenes process of a 12 month launch in less than 3 hours.

This course was made for authors who:

Intend to self-publish at least one book (this is not for traditionally published authors.)
Recognise the value of investing in themselves (e.g. hiring editors, cover designers, etc.)
Believe in their books and are ready to start treating their books like a biz (not a hobby.)
Are ready and willing to show up, market themselves and establish their author brand.
Are willing to utilise social media (this course teaches you organic marketing methods, meaning we don't do paid ads. So if you resent social media, I would try another course.)
Care about getting their books into the hands of more readers (not just making money.)
Believe that money = impact, and are open to being paid for your creative work in order to reach more readers.
Have a finished (or near finished) manuscript that they plan to publish this year.

Does that sound like you? Then let's freaking do this!

As mentioned, my name's Pagan (we're on a first name basis now BTW.)

I’m a bestselling author, copywriter, podcaster, speaker and business coach specialising in helping authors to understand the business side of publishing and sell out their book launches.

My failed book launch of 2016 is *exactly* what motivated me to start this business helping authors like you avoid the publishing mistakes I made when I first started out.

I've now published seven books, have been invited to speak internationally, been featured in 20+ publications and media, and have helped aspiring authors just like you to embark on their journey of authorship.

Your publishing dreams are possible, and they're not as difficult as you may think (and feel) that they are.

I know that you did not write this book just so that nobody could read it.

I also know that you've invested time into making it the best book possible.

That's why I want your launch to succeed, from the bottom of my heart.

I know what it's like to spend hundreds of hours and thousands of dollars on a book, only for it to totally flop.

I can tell you from experience that I spent more money trying to fix my own launch mistakes starting out, than you will spend on the sole investment of this course.

But the truth is that you have three options here:

You can hire a marketing expert or publicist to promote every book you ever launch, which is going to set you back thousands of dollars time and time again, and you won’t have a clue how to market without them. They’ll become a crutch you rely on, rather than a luxury you can outsource.
You can keep going it alone, guessing your way through book marketing and hope that you make sales at the end (that is, if you haven’t lost your sanity trying to navigate the publishing process while you’re at it.)
Or, you can make a one-time investment in this tested and proven course, which will equip you with the skills to publish and launch for the rest of your career. With lifetime updates and support, this course will pay for itself over and over, and you will be wildly more successful (and wealthier) for it!

I originally had a course called Storyseller Academy that combined everything I knew about publishing and marketing... but the problem was that is lacked structure and overwhelmed my students with information. I don't want you to feel overloaded with knowledge—I want you to be able to take action and get results!

So, I went back to basics, redid the framework, and introduced the core course modules first, which only teaches you what you need to know to be able to launch a book.

Then, I added the bonus modules, case study, and advanced marketing trainings, which teaches you strategies and principles you can use to grow your brand long-term.

You don't get access to all the bonus content immediately, which is intentional, because this way you won't get overwhelmed (but you will get a hell of a lot of value and ongoing support for a one-time investment!)

You can, but you should know two things:

1) We only open doors once a year, so if you intend to launch this year I wouldn't wait.

2) The 2021 price was $797, and we sold out. Now the investment has gone up and will continue to go up because I'm always adding new content and new value to the space.

So, I encourage you to make this decision from a place of intuition, not scarcity, because if you feel that you currently "can't afford it" ...that's not going to change next year. It's up to you to break the pattern and go first with trust.

Launches are an author's best asset to generate income.

Let's make sure yours rock.

But navigating publishing is daunting, and they say very few “make it” in the industry:

Publishing and marketing are two separate things—and they must be done TOGETHER in order to create successful release day results.

...that’s where launching comes in.

Go on, have a peek inside the course:

Learn my signature launch process

MODULE ONEValidation Check

MODULE TWOLaunch Basics

MODULE THREEPre-launch Phase

MODULE FOURProduction Phase

MODULE FIVEPreparation Phase

MODULE SIXPromotion Phase

MODULE SEVENLaunch Phase

MODULE EIGHTPost-Launch Phase

Workbooks & Resources

Launch eBook

Trello Boards

Income Planner

Launch Planner

90 Day Content Plan

Next level support and community

(P.S: Did I mention you get lifetime access to coaching for a fraction of what you'd pay elsewhere?)

Monthly Coaching Calls

Updated FAQ's

Lifetime Access

PLUS, snatch up these hot bonuses:

1

Step things up with five additional marketing modules:

MODULE ONEBook Marketing

MODULE TWOBook Publicity

MODULE THREEBook Sales

MODULE FOURSales Mindset

MODULE FIVEBook Biz

2

AND, get six more trainings to improve your launch strategy

BONUS #1Launch Mindset

BONUS #2Ideal Reader

BONUS #3Launch Parties

BONUS #4Embodying Yourself

BONUS #5Launch Planning

BONUS #6Content Creation

3

CASE STUDY: How I created & launched my secret book!

TOTAL VALUE:

$ 8,250

Did you get all that? Let's recap:

DOORS ARE CLOSED

Let me be real honest...

DOORS ARE CLOSED

FAQ:

+ How much access do I get to you personally?

+ How long do I get to keep the contents of this course?

+ There's like... so much included in this course. What's the deal with that?

+ I saw the 12 Step Book Launch Strategy eBook on Amazon. Couldn't I just read that?

+ How is the course delivered?

+ Do you offer refunds?

+ Can I join next time?

+ When does the course start?

+ How long is the course?

+ Aw man, my question isn't listed here!

Get on the waitlist to be notified when doors open again:

MODULE ONE
Validation Check

MODULE TWO
Launch Basics

MODULE THREE
Pre-launch Phase

MODULE FOUR
Production Phase

MODULE FIVE
Preparation Phase

MODULE SIX
Promotion Phase

MODULE SEVEN
Launch Phase

MODULE EIGHT
Post-Launch Phase

MODULE ONE
Book Marketing

MODULE TWO
Book Publicity

MODULE THREE
Book Sales

MODULE FOUR
Sales Mindset

MODULE FIVE
Book Biz

BONUS #1
Launch Mindset

BONUS #2
Ideal Reader

BONUS #3
Launch Parties

BONUS #4
Embodying Yourself

BONUS #5
Launch Planning

BONUS #6
Content Creation